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OMMUNICATING CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES TO PUBLIC: THE STUDY OF WEBSITE PUBLICATION OF INDONESIAN COMPANIES

Iin Mayasari
Universitas Paramadina Jakarta Indonesia
iin.mayasari@paramadina.ac.id or iin.mayasari@yahoo.com

Abstract

Purpose:The paper aims to evaluate the implementation of  stakeholder theory including the elements of environment,  community, employee, supplier and consumers in social activities of  companies. The evaluation of corporate social responsibilties can be traced from the reporting activities on companies’website. Methodology:A content analysis of companies that listed in LQ45 and  some other companies that publish their corporate social  activites on website. There are fifteen industries and 101 companies.  The industries are Mining & Energy,Telecommunication & Service,  Food & Beverage, Construction, Automotive, Banking, Insurance, Pharmaceutical, Non-Cyclical Consumer Goods, Transportation,   Broadcasting, Materials, Industrials, Natural Gas, Real Estate. Findings: The percentage of corporate social responsibility activity of mining and energy industry on environment was 16,90%. It was the highest percentage of corporate social responsibility on environment. The magnitude and propotion of corporate social responsibilities that reported on the website is relatively unequal. The highest proportion lies in environment, community, and consumer. The least proportion lies in supplier. Originality/Value: The literature on social  responsibility drives the growth of internet tools to promote social business activities. The importance lies in the spreading information of business activities in order the public recognizes what the  companies are doing and have accomplished.The website can describe  the communication as the e-reputation. The corporate  website is used to attain the interest of stakeholders. It is the tool of marketing communication to convey corporate social responsibility  message and enhance brand equity. The information disclosure  provides public with the activities regarding stakeholder perspectives including environment, society, supplier, consumers.

Keyword:  corporate social responbility, and corporate social  responsibility reporting, website publication of corporate social  responsibility
Research Type:Research paper





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2007-07-20 20:21:01
188.87 KB
132
ORGANISASI PEMBELAJARDALAMKNOWLEDGE MANAGEMENT

ORGANISASI PEMBELAJARDALAMKNOWLEDGE MANAGEMENT





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2011-04-27 13:27:18
84.39 KB
113
Organisasi Periklanan dan Promosi dalam IMC





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2016-11-15 13:52:01
0 B
127
Pandangan Siswa SMA terhadap Profesi Konselor Sekolah

FATCHIAH EKOWATY KERTAMUDA





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2013-07-23 22:20:59
2.94 MB
117
Pasrah (Surrender) and Sabar (Patience) Among Indonesia Ethnics (Javanese, Sundanese, Betawi) Through Disaster: An Indigenous Psycological Analysis





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2013-08-27 20:41:23
428.93 KB
132
PELUANG DAN HAMBATAN PENCIPTAAN PERDAMAIAN DALAM KONFLIK BASQUE

Rizki Damayanti

Dosen Program Studi Hubungan Internasional

Univesitas Paramadina - Jakarta

email: rizki.damayanti@paramadina.ac.id

 

Abstract

Basque is the only example of non-state entities in the territory of  Europe and even in the world which has very high self-government  system. In other word, Basque is the only region in the world that is  de jure under the sovereign state Spain, but in practice has the  Basque parliament and even the Basque presidency. This   self-government system raises the conflict between Spain and the   Basque government. Basque conflict becomes so complicated and  complex, because so many parties involved in the conflict by bringing different interests. At least there are three parties involved in this  conflict, namely the Spanish government, the government and the  Basque National Liberation Movement (National Liberation  Movement-MLNV) consisted of ETA, Batasuna political party and  labor union assemblies of the Patriotic Workers (LAB). This paper describes the background of conflicts related to political and  administrative system which is unique among the Spanish  government and Basque, the interests of each party involved in the  conflict and the final section will describe the possibility of creating peace in the Basque conflict.

Key Words: Basque Conflict, Self-Government, Spanish  Government,  Basque Euskadi Ta Askatasuna/ETA, Peace.





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2012-10-25 15:58:35
122.68 KB
127
Pemanfaatan Media Sosial sebagai Media Komunikasi Ibu dan Anak Remaja





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2018-06-11 09:10:24
570.9 KB
111
Pemasaran Politik Gerakan Pemilihan Presiden Satu Putaran dan Implikasinya





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2016-12-07 10:07:53
556.58 KB
128
Pembatasan Subsidi BBM Kredibilitas Pemerintah

Wijayanto

Deputi Rektor Universitas Paramadina

dan Managing Director Paramadina Public Policy Institute

Rasa-rasanya, hampir semua jawaban mengarah pada keseimpulan betapa murahnya harga bensin di Indonesia.

Kesimpulan tersebut tidaklah salah. Studi oleh GIZ pada 2010 menunjukkan bahwa dari 170 negara yang disurvei, hanya ada 22 negara yang menerapkan kebijakan subsidi BBM.

Bahkan, mayoritas negara memberikan pajak atas bensin yang diperuntukkan bagi pembangunan dan pemeliharaan infrastruktur jalan raya. Dengan asumsi harga bensin Rp. 4.500 per liter, hanya ada 14 negara di dunia dengan harga bensin lebih murah daripada harga bensin di Indonesia.

 





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2012-02-16 14:16:43
233.42 KB
122
Pemetaan Sentra Industri Kecil dan Menengah di Daerah Perbatasan (Kabupaten Natuna-Provinsi Kepulauan Riau





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2017-03-16 10:45:59
115.83 KB
133
Sunday the 27th. Universitas Paramadina. - All rights reserved.
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