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"Pegang Kata-kata Saya..."

"Pegang Kata-kata Saya..."

"Pegang Kata-kata Saya..."
KOMPAS Kamis, 5 Mei 2011
DINNA WISNU

Seminggu sebelum KTT ASEAN digelar di Jakarta, PM China Wen Jiabao bertandang ke Jakarta. Pesannya tegas: China berkomitmen serius bekerja sama dengan ASEAN untuk akhiri keterbelakangan ekonomi.

Di hadapan Menlu RI Marty Natalegawa, disaksikan lebih dari 800 peserta terdiri atas anggota Kabinet Indonesia Bersatu II, anggota DPR, pemimpin parpol, dan perwakilan bisnis Indonesia dan China yang hadir di Balai Kartini, Wen berucap, ”Pe g a n g kata-kata saya. China akan memenuhi janjinya dan
tetap memegang komitmen meskipun medan internasional berubah.”





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2011-05-09 15:20:57
26.02 KB
71
A day devoted to saving the rich waters of archipelago

Peni Hanggarini

Dosen Program Studi Hubungan Internasional

Universitas Paramadina

 

The international community will mark June 8 as World Oceans Day,  a day to raise awareness of the significance of oceans for lives of  humankind, particularly for sustainable development. This year, the  event also commemorates the 30th anniversary of the UN Convention  on the Law of the Sea (UNCLOS).

Global awareness has resulted in numerous global talks and  declarations, such as demonstrated by the first World Ocean  Conference in Manado, Indonesia, in May 2009. The awareness of  marine protection has mainly focused on conservation and  environmental security of the oceans.

The World Wide Fund for Nature (WWF) with its partners, for  instance, will celebrate the first Coral Triangle Day on June 9, one day after the World Oceans Day.

Through the campaign, WWF hopes to generate awareness to  conserve the marine life of the Coral Triangle, which encompasses  Malaysia, Indonesia, the Phillipines, Timor Leste, Papua New Guinea  and the Solomon Islands. A celebrity chef, Bobby Chinn, will also  participate in the celebration by preparing “responsibly-caught  seafood” dishes in some restaurants in Bali.





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2012-10-05 16:16:16
39.65 KB
54
A national good leader, masculinity, feminity or androgyny?





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2018-08-01 08:28:39
192.58 KB
43
After The Big Bang: Governance in Indonesia's Democratic Transition





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2018-03-09 11:44:30
515.82 KB
74
An Exploratory Study of Recognizing Social Marketing in Business Practices to Achieve Better Performance in Challenging Business Environment

Iin Mayasari
Lecturer in Management Program, Paramadina University, Indonesia
iin.mayasari@paramadina.ac.id or iin.mayasari@yahoo.com

Introduction

According to American Marketing Association (2004), marketing has been defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholder. However this concept has been enlarged into the societal marketing concept. It is admitted that traditionally,  marketers have focused on positioning products and have neglected
the side effects of marketing activities. Business organization is  expected to be socially responsible or good corporate citizens  (Lantos, 2001). The societal marketing concept holds that the  organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more  effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and society’s long-term well-being.  Sustainability becomes the corporate priority in the long run (Kotler & Keller, 2009).

Keyword: social orientation, social marketing, consumer well-being.





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2011-11-04 05:57:01
187.21 KB
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An Exploratory Study of Recognizing Social Marketing in Business Practices to Achieve Better Performance in Challenging Business Environment

Iin Mayasari
Lecturer in Management Program, Paramadina University, Indonesia
iin.mayasari@paramadina.ac.id or iin.mayasari@yahoo.com

The Address:
Management Program
University of Paramadina
T +62 21 7918 1188 # 140
F +62 21 799 3375
M +081328004587
Jakarta, Indonesia

Purpose of the Study : This exploratory study tried to link theoretical perspective of social marketing or social orientation with practices of business activities reporting. The reporting can be used as a starting  point for the development of benchmarking for business activities.  The study has three objectives namely 1) to study the motives of   implementing social marketing; 2) to understand the programs of  social marketing; and 3) to comprehend the dimensions of social orientation. Social orientation in social marketing emphasizes the  importance of organization activity on the well-being of consumers and society. It highlights that organization has put the long-term interest of consumers and society at large. It can widen an  organization’s attention from organizational short-term perspectives to address the well-being of consumers and society in the long-term.
Research Method:This study used field research consisting of in-depth interviews with managers in private sectors and state owned  enterprise. The interview was based on the aspects of social  orientation. The data was analyzed through the linking of social  orientation.
Findings: The social marketing has been applied by the for years.  hey have recognized the importance of social orientation. The urge and the demand of social orientation application have been  implemented. However, the implementation varied.
Originality/Value: The concept of social marketing has been  addressed by Kotler in 1972. Social marketing was articulated as the customer orientation backed by integrated marketing aimed at generating customer satisfaction and long-run consumer welfare. These aspects are included in social orientation or social marketing. This study tried to operationalize the concept of social orientation or social marketing.
Keyword: social orientation, social marketing, consumer well-being.





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2007-07-20 20:25:41
187.16 KB
65
ANAK INDIGO DENGAN PESAN-PESAN MULIA





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2013-09-05 17:35:26
43.79 KB
116
Analisis Lead Iklan Advertorial Harian Seputar Indonesia dan Koran Tempo Edisi Desember 2012--Januari 2013





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2016-12-07 09:55:50
327.26 KB
78
Analisis Pemilihan Media Elektronik dan Media Cetak sebagai Acuan Informasi Tentang Peran Jender





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2018-06-11 09:53:09
576.4 KB
48
Analisis Pesan Nonverbal dalam Foto Poster Calon Legislatif





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2018-06-11 09:45:38
424.25 KB
54
Saturday the 24th. Universitas Paramadina. - All rights reserved.